New Amazon Product Title Rules in 2025: What Sellers Need to Know

If you haven't updated your product titles in 2025, you might be risking suppression.

Amazon quietly rolled out stricter title guidelines this year, and we’re already seeing auto-suppressed listings across the US, UK, and Germany due to non-compliance. For sellers, that means fewer impressions, lower conversion rates, and potential lost revenue.

Here’s a breakdown of what changed, why it matters, and how to update your titles without hurting your rankings.

What Changed in 2025?

Amazon’s new product title guidelines are designed to improve search quality and customer experience. While some of these rules were technically always in place, 2025 is the year Amazon started enforcing them more aggressively.

Here’s what changed:

• Title length limits are now strictly enforced (typically 200 characters or less, sometimes fewer by category)

• Listings can be automatically suppressed if titles are too long or include prohibited content

• Global enforcement across marketplaces like the US, UK, and Germany

• Formatting rules are clearer: no promotional phrases, all caps, or special symbols like emojis

Why It Matters for Your Listings

When your title doesn’t follow the new guidelines, your listing can be:

• Suppressed from search (meaning customers won’t find you)

• Flagged for editing, causing downtime and slower launch cycles

• Penalized in click-through rate (CTR) if the title looks spammy or unclear

• Marked as not Retail Ready, which affects your ad performance and conversion rate

Basically: title compliance is now a growth lever, not just a compliance check.

What’s Now Required in Product Titles

To stay compliant in 2025, your product titles should follow these formatting rules:

1. Keep it under the character limit (200 or fewer, depending on category)

2. No all caps (only capitalize the first letter of each word)

3. Avoid promotional phrases like "best seller" or "limited time offer"

4. No emojis, special characters, or exclamation marks

5. Follow a clear naming format, such as: Brand + Product Type + Key Feature + Size/Quantity

6. Don’t repeat the same word more than twice (except short words like “and” or “the”)

7. Respond to Amazon’s title suggestions within 14 days – or Amazon will update them automatically

8. Get ready for a new structure – Amazon is testing two-part titles (main title + product highlights)

📦 Brand + Product Type + Key Feature + Size/Count

Example:

✅ Sony WH-1000XM5 Noise Cancelling Headphones, Wireless, Black

❌ 🔥🔥SONY WH1000XM5 - BEST HEADPHONES EVER!!!🔥🔥

Examples of Do's and Don'ts

Stick to product features customers actually search for, and skip the marketing fluff.

How to Update Your Titles Without Hurting SEO

If you’re worried that title changes might mess with your keyword rankings, don’t stress.

Here’s how to update the smart way:

1. Review your Category Style Guide: Each category has slightly different rules.

2. Use Amazon’s Listing Quality Dashboard: It flags issues and suggests fixes.

3. Keep your best keywords: Focus on the 1–2 terms that convert and remove fluff.

4. Track changes: Watch your indexing and search rank post-edit.

This is also a great moment to align your title with your ad strategy. A clean, keyword-rich title helps Sponsored Products and Sponsored Brands perform better.

Need Help Optimizing Titles for 2025?

At Atlisco, we help sellers not only stay compliant—but improve their organic rank and ad performance through smarter listing structures.

If you want to avoid suppression and grow your traffic the right way:

👉 Get in touch with us