Topic
Amazon AI
Amazon’s AI Video Generator: What Sellers Need to Know
Amazon just made it easier for sellers to create product videos — without needing a camera crew or video editor.
The new Amazon AI Video Generator uses artificial intelligence to turn your existing product listing into a short, polished video that you can use in Sponsored Brands campaigns, product pages, and your Store.
If you’ve been putting off video because it’s “too much work,” that excuse is now gone. Here’s what this new tool does, why it matters, and how to use it.
What Is the Amazon AI Video Generator?
Amazon’s AI Video Generator is a new creative tool that helps sellers generate short product videos — automatically.
It pulls:
Product images
Title and bullet point text
A+ content
Customer review highlights
…directly from your product detail page, and turns that into a 15–30 second video with transitions, animations, and music.
This tool is currently in beta, and aimed at making video creation fast and accessible for all advertisers.
Why Amazon Launched This Tool
Amazon wants more video on the platform — and for good reason:
Video increases engagement and conversion
Sponsored Brands Video is one of Amazon’s best-performing ad formats
Most sellers struggle with video production due to time, cost, or skill gap
With the AI Video Generator, Amazon removes that friction.
This aligns with Amazon Ads’ broader push toward creative automation, where tools like image generators, auto-cropping, and video builders help you scale without external agencies.
How the Tool Works
Here’s what the current flow looks like (subject to updates as the beta evolves):
Enter your ASIN
Amazon pulls in product images, title, and copy.
Auto-generate video
The tool creates a video using templates, music, and animation.
Preview & edit
You can:
Reorder scenes
Update text
Choose music
Replace assets if needed
Publish
Use the video in a Sponsored Brands campaign or add it to your product detail page.
No video editing software required. No design team. Just plug and play.
Best Use Cases for Sellers
🎯 Sponsored Brands Video Ads
Use your AI-generated video as the creative in a high-ROI Sponsored Brands Video campaign.
🛍️ Product Detail Pages
Add the video to your listing to boost shopper engagement and session duration.
🏪 Amazon Store
Feature the video on your homepage or subcategory pages to introduce your product with motion.
🧪 Creative Testing
Use multiple versions of auto-generated video to run A/B tests quickly and affordably.
Limitations to Know
While powerful, there are a few things to keep in mind:
Currently in beta, so not available in all regions or ad accounts yet
Video templates may be somewhat limited — not ideal for brands needing full creative control
No voiceover or deep customization options (yet)
Primarily designed for Sponsored Brands Video — not integrated with DSP or other channels
That said, for 80% of sellers, this tool solves the biggest blocker to scaling with video: getting started.
Final Thoughts: This Levels the Playing Field
Amazon’s AI Video Generator lowers the barrier to entry for high-performing creative.
You no longer need a $5,000 video shoot to launch Sponsored Brands Video. You just need your ASIN.
This is part of a bigger trend: Amazon Ads is evolving into a creative-friendly platform — not just a keyword bidding tool.
If you’re not using video yet, this is your signal to start.
✅ Want Help Building Creative That Converts?
At Atlisco, we help Amazon brands combine AI-powered tools with strategy to launch ads that don’t just look good — they drive results.
👉 Book a strategy call and we’ll help you scale with smart creative that works.
