Amazon Sponsored Ads & Stores Now Available in Ireland: What Sellers Need to Know

Amazon just launched Sponsored Products, Sponsored Brands, and Amazon Stores on amazon.ie — opening up a brand-new advertising opportunity for sellers across Europe.

If you're already running ads in the UK, Germany, or France, this is a low-barrier chance to reach Irish customers with minimal setup.

Let’s break down what this launch means, how to activate it, and why early movers will benefit the most.

Amazon Ads Are Now Live in Ireland (amazon.ie)

As of June 2025, advertisers can now run:

• Sponsored Products

• Sponsored Brands

• Amazon Stores

…directly on amazon.ie, the Irish Amazon marketplace.

It’s the first time Amazon has enabled paid ad placements and branded storefronts in Ireland. For sellers, this means:

• Greater visibility with Irish shoppers

• Branded experiences through Amazon Stores

• Performance data by marketplace

This rollout brings Ireland into Amazon’s wider EU Ads ecosystem.

Why This Matters for EU and UK-Based Sellers

Ireland is a small but high-potential market:

• English-speaking, digitally savvy, and geographically close to the UK

• Strong ecommerce adoption, with Amazon increasingly used as a primary search destination

• No language barrier for UK brands = easier, faster entry

• Less ad competition = lower CPCs and higher visibility at launch

If you’re already advertising in other EU markets, expanding to Ireland takes just a few clicks — and gives you an edge over slower competitors.

How to Launch Sponsored Ads in Ireland

You don’t need to create brand-new campaigns from scratch.

Here’s how to get started:

1. Go to Campaign Manager in Amazon Ads

2. Edit existing campaigns and select Ireland (amazon.ie) as a targeted marketplace

3. Adjust budget allocations if needed

4. Run Sponsored Products first to test demand

5. Use Sponsored Brands + Store spotlight to build brand visibility

Pro tip: Monitor marketplace-level performance to isolate what's working in Ireland versus other regions.

Tips for Success in a New Amazon Marketplace

Sellers who win in new markets focus on localization, not just duplication. Here's how:

• ✅ Start with top-performing SKUs from UK or EU campaigns

• ✅ Localize your product pricing and delivery estimates

• ✅ Use Sponsored Brands video or Store spotlight to make your brand stand out

• ✅ Watch for inventory limitations — check if FBA can serve Ireland from your current setup

• ✅ Track CTR, CVR, and NTB sales on amazon.ie — shopper behavior may differ from UK or DE

The fewer sellers competing, the easier it is to stand out — especially with Sponsored Brands.

Final Thoughts: Ireland Is a Smart Expansion Play

This isn’t a huge market — but it’s an efficient one.

You’re not dealing with language barriers, VAT confusion, or complex logistics. If you’re already advertising in the UK or EU, adding Ireland is just smart margin.

Early adopters often benefit from:

• Lower CPCs

• Faster Store growth

• Less competition in Sponsored Brands placements

The cost of testing is low — and the upside is all yours if you move now.

✅ Want Help Expanding into Ireland?

At Atlisco, we help brands expand into new marketplaces the right way — with localized PPC strategies, full-funnel ad planning, and smart budget control.

👉 Book a strategy call and let’s go live in Ireland — before your competitors do.