What to Do After Prime Day: 7 Smart Strategies for Amazon Sellers

Prime Day is one of the biggest opportunities of the year—but what you do after the event matters just as much as your prep. Many sellers see a sharp drop in traffic and sales once the Prime Day hype fades.

Here’s how to maintain momentum, avoid wasteful ad spend, and set yourself up for long-term gains.

1. Analyze What Worked (and What Didn’t)

Start with a simple but critical task: review your numbers.

• Which ASINs had the best conversion rates?

• Where did your TACoS spike or drop?

• Which campaigns brought in the most new-to-brand customers?

Use this data to identify patterns—maybe your 20% discount worked well, or maybe one image tanked conversions. Either way, don’t guess. Let performance guide your next move.

Tip: Look at ASIN-level performance inside your Sponsored Products and Sponsored Brands reports. You'll find insights most sellers miss.

2. Retarget Warm Audiences

Tens of thousands of shoppers just browsed your listings. Most didn’t buy. That’s your opportunity.

• Run Sponsored Display retargeting to bring them back

• Use Amazon DSP (if available) for more advanced targeting

• Launch Brand Tailored Promotions to nudge high-intent browsers with custom offers

Shoppers are still in buying mode—remind them why your product stood out.

3. Optimize Your Best-Selling Listings

Your top-selling ASINs from Prime Day are now validated. Use that momentum.

• Update bullet points based on buyer language in recent reviews

• Refresh images if returns or questions reveal confusion

• Add A+ content to increase trust and boost conversion

Every improvement you make here will support both organic and ad performance.

4. Request Reviews (While It’s Fresh)

You just got a wave of new customers. Strike while it’s fresh in their mind.

• Use the “Request a Review” button in Seller Central (yes, it works)

• Consider Amazon Vine for eligible ASINs

• Ask your off-Amazon audience (email or social) to leave a review

Even a handful of positive reviews can dramatically improve your listing performance for the rest of Q3.

5. Adjust Your PPC Strategy

Your Prime Day bids probably aren’t sustainable post-event. It’s time to adapt.

• Pause or reduce bids on campaigns where demand has dropped

• Shift spend to remarketing campaigns to capture delayed buyers

• Use Search Query Performance to discover new keywords that spiked during Prime Day

Don’t run your ads on autopilot. Your PPC strategy should change as shopper behavior changes.

6. Manage Inventory and Forecast the Aftershock

Prime Day often distorts your sales velocity—and that affects restocking plans.

• Monitor for return spikes (common in electronics and apparel)

• Use post-event sales velocity to adjust inventory forecasts

• Plan for upcoming seasonal shifts: Back to School, Q4 Prep, etc.

Running out of stock kills momentum, but overstocking ties up cash. Stay ahead of it.

7. Keep Momentum Going with Mini Campaigns

Prime Day isn’t the end of your summer strategy—it’s the launchpad.

Try these quick campaigns to keep the traffic flowing:

• “Missed Prime Day?” flash sales

• Sponsored Brand campaigns highlighting customer reviews

• External traffic push (TikTok, email, influencer shout-outs)

And don’t forget to track everything using Amazon Attribution.

Final Thoughts: Keep the Growth Going

The best Amazon brands don’t stop after Prime Day—they use the spike to learn, improve, and retarget smarter.

If you want help reviewing your data and building a post-Prime strategy that actually drives profit…

👉 Book a strategy call with Atlisco. Let’s turn your Prime Day spike into Q3 growth.