Topic
Amazon Profit
How US Tariffs Impact Amazon Sellers: What You Need to Know in 2025
Prime Day 2025 is around the corner—and if you're an Amazon seller, it's one of your biggest opportunities of the year to scale revenue fast. But sellers who win on Prime Day don’t wait until July to prep. They start months in advance, optimizing ad strategy, dialing in budgets, and locking down inventory.
This guide walks you through everything you need to prepare, focusing on the two biggest levers: PPC and inventory.
When is Prime Day 2025 and why does it matter?
While Amazon hasn’t confirmed the date yet, Prime Day is usually in mid-July. In 2024, it ran from July 16–17, so expect something similar for 2025.
Why should you care?
Prime Day brings massive traffic—tens of millions of Prime members ready to buy
Conversion rates spike across the board
Sellers often see 2–5x normal sales, especially if their ads and listings are optimized
What to expect from Prime Day 2025
Based on 2024 trends, here’s what we anticipate for this year:
Sponsored Products and Sponsored Brands will dominate conversions
CPCs will rise—expect 20–40% increases in competitive categories
Brands with video ads and fully optimized Brand Stores will perform best
Inventory runouts are common—especially for bestsellers and discounted ASINs
Your job is to plan for that lift—and avoid the common mistakes of underbidding or running out of stock.
Your PPC strategy for Prime Day: before, during, and after
🔁 Before Prime Day (May–early July)
Warm up your campaigns: ramp up ad spend to increase relevance and CTR
Test keywords early: find out which ones convert BEFORE the big day
Build your Store spotlight campaigns with Prime Day-ready creatives
Allocate budget by ASIN—focus on top sellers, not your full catalog
⚡ During Prime Day (live days)
Raise bids aggressively on proven search terms
Increase daily budgets across all ad types (expect 3–5x normal spend)
Monitor campaigns in real time to avoid early budget exhaustion
Focus on Sponsored Brands and Video for maximum visibility
🔄 After Prime Day
Retarget shoppers with Sponsored Display or DSP
Use performance data to optimize your evergreen campaigns
Analyze: What worked? What converted? What wasted spend?
Inventory planning: how to stay in stock and profitable
Ad spend won’t matter if you’re out of stock.
Here’s how to prep:
Send inventory to FBA at least 3–4 weeks early to meet Amazon cutoffs
Use 2023–2024 sales data to forecast demand (expect 2–5x daily volume)
Buffer inventory by 10–20% in case of unexpected lift
Consider FBM or 3PL backup in case FBA runs dry
After Prime Day, watch for drop-offs—don’t overstock on speculative bets
Seller checklist: how to get Prime Day ready
Here’s your Prime Day 2025 prep list:
✅ Retail Readiness
- Titles, bullets, A+ content fully optimized
- At least 15–20 reviews with a 4.2+ rating
- High-res images and mobile-friendly design
✅ Promotions
- Set up coupons or Prime Exclusive Discounts
- Add badges to key products
✅ Ad Creatives
- Sponsored Brands: lifestyle image + headline
- Sponsored Brands Video: short, mobile-first video
- Storefront updated with Prime Day deals
✅ Budget Planning
- Allocate higher budgets to bestsellers
- Pause low-margin or unproven products
✅ Tracking & Analysis
- Build a Prime Day dashboard (Looker Studio or Google Sheets)
- Track impressions, CTR, conversion, ACOS, TACoS daily
Let Atlisco help you win Prime Day 2025
At Atlisco, we help sellers run efficient, high-ROI Amazon campaigns—especially when it matters most.
We’ll help you:
Plan your budgets
Create Prime Day-specific ad strategies
Monitor and optimize in real-time
Protect profitability even with rising CPCs and tighter margins
🧠 Prime Day is coming fast. Let’s make sure your ads and inventory are ready.
