Success Stories
Have a peek at the process behind scaling our clients brands and optimizing for maximum profitability.
How Atlisco Increased Sales while improving profitability
Decreasing sales and a high TACoS made it difficult to be profitable for this brand. We needed to find ways to increase visibility and be more profitable at the same time.
Exponential Growth for newly launched brand
The brand was launched a few months before we stepped in, but it didn’t get constant sales and the products couldn’t take off.
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Alex is a great Amazon expert, he helped me with understanding where I am in the life cycle of the product and also with PPC management. I have hired him on a couple of occasions and every time he delivers in a big way!
Gonen Tzoran
Nush Nush
235
+
Brands currently managed
50
Million+
Annual revenue managed
89
+
Categories
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The Challenge
Decreasing sales and a high TACoS made it difficult to be profitable for this brand. We needed to find ways to increase visibility and be more profitable at the same time.
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The Strategy
Advanced Keyword TargetingIncrease Profit by improving organic sales with focus on keyword targeting campaigns on best converting keywords We launched new aggressive campaigns with the focus on our best converting keywords with Match Type “exact match”. To avoid interference, we removed older ads with identical keywords, ensuring a clean slate for the new campaigns
Increased Visibility
To enhance visibility, we strategically increased our budget, ensuring ample resources for effective campaigns and broader market reach. This approach aimed at striking a balance between increased visibility and improved profitability.
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Less Broad Match Targeting
We developed a targeting strategy based on the previous performance data and moved the focus away from broad match keywords to exact match. This way we could refine our targeting and control our costs better.
The Result
Our efforts resulted in a significant uplift in sales. The brand also achieved improved profitability, overcoming the initial challenges and setting a path for sustainable growth.
By leveraging advanced strategies and targeted campaigns, we not only increased the brand’s presence in the market but also achieved a more favourable balance between growth and profitability.
Our client saw an increase of Total Sales by 34% and a TACoS improvement from 14.23% to 11.01%. (Update February 2024: TACoS 9.39%)
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The Strategy
Build a foundation with Sponsored Product Ads. After getting good initial results with SP ads, expand to Sponsored Brands and Sponsored Display.
Advanced Keyword TargetingFocussing primarily on high- and medium-volume search terms with exact and broad match type, we managed to gain visibility in the niche and to win market share. We paused all keywords we were not converting for.
Through authentic sponsored brand video ads, the products could stand out in the market and the sales skyrocketed. Using real-life examples to showcase the brand was a game changer.
We help brands cross the growth valley
We are the team who make brands bridge the gap from $3m to $10m, $50m and beyond...
