+73% YoY Performance
How a shift in strategy created lasting growth, not just a seasonal spike.
Service
Amazon Ads
Category
Health & Personal Care
Marketplace
USA
The Challenge
This brand used to avoid deep discounts. Profitability came first, and big events like Prime Day or Black Friday felt too risky.
But despite solid ad performance, growth had stalled.
They had:
A high CVR
Strong reviews
A well-optimized listing
But without visibility, none of that mattered.
The Strategy
We made a case for controlled aggressiveness.
Instead of playing it safe, we shifted the Q4 approach:
Ran deeper discounts on hero SKUs
Pushed Sponsored Products and Sponsored Brands hard during peak periods
Positioned Prime Day and Black Friday as rank builders, not just sales drivers
The Results
December 2024: $418K in sales, 18,891 units sold
Traffic: +77% YoY in Q1 2025
Q1 2025 Sales: $1.08M (+73% YoY)
This wasn’t a short-term spike. The holiday push compounded, boosting rank, increasing traffic, and driving consistent sales well into 2025.
The Takeaway
Discounts aren’t just about lowering prices.
They’re about building momentum, ranking higher, and unlocking long-term growth.
