+$249K Profit Added in 90 Days
Removing complexity, rebalancing SKUs, and lowering TACoS.
Service
Growth Partner & Ads Setup
Category
Health & Household
Marketplace
USA
Overview
A profitable Amazon brand approached Atlisco after discovering margin leakage and stagnation under their previous agency. Despite strong demand, growth had stalled and scaling efforts eroded profitability.
The Challenge
Growth was being constrained by the wrong mechanisms.
The previous setup relied on:
• Stacked PPC automations
• Aggressive SKC ranking pushes on hero SKUs
• Poor portfolio allocation
• High TACoS without organic lift
One top SKU was losing up to $17K/month in profit due to ranking pressure.
Other SKUs with strong margin potential were underfunded.
The result:
Revenue was stable, but profit was not compounding.
The Strategy
Atlisco repositioned the account around profit-first scaling.
Key levers:
• Removed unnecessary PPC automations
• Stopped over-heated ranking pushes on hero SKU
• Reallocated spend toward margin-positive SKUs
• Reduced TACoS while increasing organic share
• Activated underutilized SKUs in the portfolio
• Introduced a profit feedback loop for scaling decisions
One SKU increased from $9K → $68K in monthly profit without margin degradation.
The Results
Month | Sales | Net Profit | Margin |
|---|---|---|---|
Sep | $698,744 | $88,165 | 12.6% |
Oct | $796,035 | $119,811 | 15.0% |
Nov | $965,313 | $157,870 | 16.4% |
Dec | $1,283,539 | $236,226 | 18.4% |
90-Day Impact
• +$249K incremental profit
• +168% net profit growth
• +84% revenue growth
• Margin +5.8pp
• TACoS reduced
• Portfolio strength increased
This occurred during Q4, where most brands sacrifice margin to scale.
This brand scaled with margin expansion.
Business Impact
The transformation shifted the brand from “spending more to sell more” to capital allocation for profit.
Key impacts:
• Higher organic contribution
• Reduced margin leakage
• Lower complexity
• More predictable scaling
• Portfolio diversification
• Higher enterprise value
The Takeaway
Most brands don’t have a spend problem.
They have a profit allocation problem.
Removing complexity and reallocating capital unlocked growth that brute-force PPC and automation could not.
